The expertise gained in years in the business provides a deep understanding (domain knowledge) of the current solutions that address current customer needs. New ideas typically improve the current approach in functionality or cost. A solution that addresses the customer’s situation from a different angle is rarely on the radar. However, such solutions may come as a surprise if provided by a competitor or even a new entrant. It may severely shake up a whole ecosystem if brought to the market. Waiting for the disruption may be a dangerous strategy; creating the disruption yourself may put you in a significantly stronger position, maybe at the cost of cannibalizing your existing business.


Very often, such novel solutions are driven by new technologies. However, the developer of the technology often doesn’t fully understand the use case, and the domain expert doesn’t understand the technology enough to recognize its potential. This gap has to be bridged. Along with an innovation framework that addresses this challenge, we can support you in looking for and implementing new approaches.


We developed an innovation framework that pushes the boundaries of incremental development. The framework incorporates a structured approach to customer value creation and includes aspects of scaling. Such results can be used to watch for new entrants, scout for start-ups, or incubate new businesses. Services may focus on a strategic view on the board level or on execution within an innovation organization.