A recent Deloitte study showed that 60% of interviewed board members see a potential for new business through digitalization, but 80% feel they lack the relevant know-how. Investments in digital transformation is reducing profitability. Many digitalization PoCs do not reach a successful productization.
Digital transformation promises are only loosely related to digitalization. Many of the transformational requirements – breaking silos, becoming agile, and others – are not related to digitalization: they are good practices in running an efficient organization. Digitalization supports this transformation, but doesn’t drive it.
Understanding of the possibilities and requirements of digital technologies must be combined with the analysis of the internal and external business processes. Understanding how they can be impacted and changed is essential.
We have developed a framework for analyzing business models of ecosystems that helps understanding the context of digitalization, and where it can have an impact transforming the market.